The Premier Soccer League (PSL) in South Africa has announced a new title sponsor, Betway, replacing DStv. The sponsorship deal is worth R900 million over three years, making it the largest single sports sponsorship in South African history.
The league, now named the Betway Premiership, is set to commence on August 3, 2024. This transition marks a significant shift in the league’s financial backing and branding, with various stakeholders expressing excitement and expectations for the upcoming season.
🚨 BREAKING:
The Betway Sponsorship with the PSL is three years worth R900-million.#BetwayPrem | @iDiskiTimes pic.twitter.com/AsEIR3ikNs
— Lorenz Köhler (@Lorenz_KO) July 24, 2024